As mentioned throughout this site, and specifically here, we will often take the time to put together 2D motion visualizations (in video) in order to “look ahead” to what a product might look and feel like – long before the actual (and drawn-out) pain of detailed wireframing, design and coding.
For the recent Verizon Apps store project, we wanted to provide Verizon management with a preview of how the interface might look in both a smartphone format as well as a tablet format. We also wanted to preview enhanced media types (e.g. video) in the interface long before the development schedule would get to that advanced version of the application.
In this short motion comp, an early design version of the Apps store opens on a smartphone showing common navigation tasks and transition animations – things not easily done in wireframes or static comps – then switches to a tablet format showing landscape orientation, enhanced media (video, wallpapers) and merchandising widgets.
Click for video
Shorts like this are both easily digested, and easily passed around, in groups that typically have little tolerance for reviewing more technical assets – like wireframes or even static comps. Simple, to-the-point, visualizations can convey concept, look/feel, brand and – of course most importantly – motion and process in a way that we’ve found can provide a strategic touchstone for an extended team – from exec down to junior programmer.
Making an app “real” as early as possible has many dividends.
